Adding continuous value should be something that all businesses strive to and will ensure the continuous growth. Innovation at a basic level seeks to meet problems head on with solutions keeping close to customers will help your identity issuers or pain they are experiencing.

If we can come up with solutions to address this, we will have products with value. This is where linking to a strong customer service mindset will ask those questions head on to identify if the customers are experiencing any problems with your product or service and what you can do to improve what they are experiencing.

This approach will keep you close to your customers, provides information where process appropriately could foster new approaches and ideas to meet better the needs of existing customers but will also help you gain more customers.