Customers often leave businesses because they are fed up with the poor customer service, poor quality of the product or service. What has been committed hasn’t been delivered, relationship breaking down between the key buyer and your business. The key buyer moves on or there’s a change within the business such as being taken over or businesses closing due to liquidation or retirement.

The goal of a business is to aim towards becoming a business supply partner to your customers offering indispensable service that they rely on. To most business becoming a supply partner means that you’re an integral part of their process strategy, process and procedures. Becoming indispensable to your customers should be an important element of your business growth.