Canny Conversations Podcasts

Canny Conversations Podcast

Compelling Conversations with a Cause.

Let's talk, because everything starts with a conversation.

canny conversations sales marketing and customer services

Canny Bites Sales, Marketing & Customer Services

Canny Bites sales, marketing & customer service are the lifeblood of every business. 

Sales is the fuel which drives a business forward. Without sales the business stagnates and dies.

It is important to remind ourselves at times regularly that customers buy from us to fulfil a need or to solve a problem. It is this tenuous relationship that all businesses must get a grip of.

Once a customer no longer sees value in the relationship, product or services they set to think of you as just a supplier rather than a partner or trusted adviser and potentially may go elsewhere.

Customers often leave businesses because they are fed up with the poor customer service, poor quality of the product or service. What has been committed hasn’t been delivered, relationship breaking down between the key buyer and your business. The key buyer moves on or there’s a change within the business such as being taken over or businesses closing due to liquidation or retirement.

The goal of a business is to aim towards becoming a business supply partner to your customers offering indispensable service that they rely on. To most business becoming a supply partner means that you’re an integral part of their process strategy, process and procedures. Becoming indispensable to your customers should be an important element of your business growth.

Strategic Alliances & Collaborations

What is Digitalisation?

The Art of Networking, making networking work

How many opportunities have you missed?

The law of Big Numbers by Thomas Power ( part 1 of 2)

Quantity of input and Quality of Output - Thomas Power (part 2 of 2)

Another thought from Thomas Power on Why most CEOs Don't get and do Social Media

Pep up the Pleasantries

What makes a brand?

Are you a brand or a commodity?

How can your business be heard above the noise

Don’t go looking for business, go looking for partners

Them and Us in Business: Birds of a feather flock together

The 7 hour Rule

The 7 11 4 rule & the customer journey

How content helps you clone yourself

Winning the Review Economy

Customer Journey Mapping - Why do your customers buy from you?

Creating Raving Fans - Why Every Company Needs a Chief Experience (CXO) Officer

Greater expectations - Customer expectations

The importance of the Customer Experience


Please see Safaraz Ali’s Canny Bites videos where the content will assist you to achieve and plan your journey.